To Help Companies deliver superior products and services
Far too often, a flawed understanding of design in leadership is the reason ambitious companies fail despite being run by clever people with smart ideas. With The Right How I try to prevent this by providing a fresh, no-BS view of what design really is, and how leaders and managers can use it strategically to create solutions that actually make a difference – to customers and to a company‘s bottom line.
To Help Companies deliver superior products and services
Far too often, a flawed understanding of design in leadership is the reason ambitious companies fail despite being run by clever people with smart ideas. With The Right How I try to prevent this by providing a fresh, no-BS view of what design really is, and how leaders and managers can use it strategically to create solutions that actually make a difference – to customers and to a company‘s bottom line.
“Demystifies design in a way that helps businesses at their core.“
– Vincent Weckert, Design Manager, Siemens
In The Right How,
You’ll Learn:
In The Right How, You’ll Learn:
In The Right How, You’ll Learn:
What design really is and how top brands and leading agencies use it to create solutions that customers truly value and desire.
Why some products and services are so much better received than most others.
Four fundamental value creation principles for maximising product value and business success.
How leaders guide their teams in creating differentiated and distinctive products, services and touchpoints.
How to inspire everyone in an organisation to create superior customer experiences.
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“A book that will inspire anyone involved in the creation of a successful product while making customer experiences (and the world we live in) a little bit better.“
– Fabian Geyrhalter, Author of ‘Bigger Than This‘
What’s Inside
What’s Inside
1. A New Definition of Design
A unified and actionable theory of strategic design that empowers leaders to guide more effectively and enables everyone in an organisation to actively participate in crafting better solutions.
- This Is Not Design, This Is a Problem
- The Right How
- How Leadership
- How Strategy
- Creating a Winning How Strategy
- How Culture
2. A 10-Step Process
A comprehensive yet simple ten-step framework to develop a successful design strategy – including 14 free workshop tools and templates.
1. A New Definition of Design
A unified and actionable theory of strategic design that empowers leaders to guide more effectively and enables everyone in an organisation to actively participate in crafting better solutions.
- This Is Not Design, This Is a Problem
- The Right How
- How Leadership
- How Strategy
- Creating a Winning How Strategy
- How Culture
2. A 10-Step Process
A comprehensive yet simple ten-step framework to develop a successful design strategy – including 14 free workshop tools and templates.
1. A New Definition of Design
A unified and actionable theory of strategic design that empowers leaders to guide more effectively and enables everyone in an organisation to actively participate in crafting better solutions.
- This Is Not Design, This Is a Problem
- The Right How
- How Leadership
- How Strategy
- Creating a Winning How Strategy
- How Culture
2. A 10-Step Process
A comprehensive yet simple ten-step framework to develop a successful design strategy – including 14 free workshop tools and templates.
“Solid.“
– Marty Neumeier, Author of ‘The Brand Gab‘ and ‘Zag‘
Free Download
The Right How Companion Toolkit
Enter your name and email to receive a free digital version of this toolkit, including all 11 Workshop-Ready Worksheets (PDF) and 3 Fill-In Templates (PowerPoint/ Keynote) from the book, to enhance and speed up your design strategy development.
